Pricing
Fair, open pricing. You see what the aide earns.
Bill rate = aide pay + a stated markup. Every number below is a starting estimate, quoted per county and role.
Hourly staffing
Bill rates: pay rate + markup
Examples use a PCA at $14.50, an HHA at $16.00, and a CNA at $18.50 per hour. all estimates
| Service | Markup on pay | PCA at $14.50 | HHA at $16.00 | CNA at $18.50 |
|---|---|---|---|---|
| Per-diem / PRN (4-hr minimum) | 45–55% | $21.03–$22.48 | $23.20–$24.80 | $26.83–$28.68 |
| Short-term contract (2–13 wks) | 38–45% | $20.01–$21.03 | $22.08–$23.20 | $25.53–$26.83 |
| Temp-to-hire | 40–48% | $20.30–$21.46 | $22.40–$23.68 | $25.90–$27.38 |
Premiums (recommended): short notice (under 12 hours) +$3.00/hr · weekends +$1.50/hr · listed holidays 1.5× bill · overtime the client causes (over 40 hrs/wk) 1.5× bill · mileage past 25 miles one way at the current IRS standard rate (rural).
Placement, recruiting & retainers
Flat fees and monthly plans
Direct hire
You hire as your own W-2 from day one.
$1,500 PCA/HHA
$2,000 for CNA estimate
- Recruiting + full screening
- Due on start date, net 15
- 60-day free replacement
RaaS Starter
Your own pipeline; you hire.
$750/mo
60-day first term estimate
- Up to 4 screened, interview-ready candidates a month
- Job posts & phone screens
- Interview scheduling
RaaS Standard
For agencies hiring every month.
$1,500/mo
Ad spend billed at cost estimate
- Up to 10 candidates a month
- Background, registry & drug-screen coordination
- We manage your caregiver-recruiting ads
Priority Bench
When a missed visit isn't an option.
$495/mo
100% credited to hours estimate
- 2-hour response, business hours
- 3+ aides oriented to your policies
- Monthly file audit of our aides
Temp-to-hire conversion
$1,000 if hired before 480 paid hours. $0 after 480 hours.
Onboarding & EVV add-on
$395 per agency (one time) + $25 per aide onboarded. Waived for Brand & Digital clients.
Medicaid-heavy agency? Texas Medicaid PHC/CAS pays the agency about $17.13/hr (non-priority, from 9/1/2025), so any bill rate above that is a loss on that hour. Use per-diem as an emergency tool, and lean on recruiting-as-a-service or direct hire. Source: HHSC PFD PHC/CAS rates
All prices are Kinging Care's recommended starting estimates as of Oct. 19, 2026, and will be confirmed after insurance and payroll quotes. Your quote is set per county and role and confirmed in writing in your services agreement.
Our promise
If a direct hire doesn't work out in 60 days, we replace them free.
Every direct-hire placement carries a 60-day free replacement. Temp-to-hire converts at $0 after 480 paid hours. Priority Bench fees are 100% credited to your hours. And the bill rate is always aide pay plus a stated markup, so you can see what the aide earns.
The Crown Bundle
Found, Answered & Staffed.
Both Kinging Care offers working as one system: recruiting ads fill the bench, the front desk catches after-hours referrals and fill requests, the bench staffs the referral, and reviews and referral kits bring the next one.
Crown Bundle
Brand & Digital + Staffing, one monthly plan
- Found & Answered build: site, Google Business Profile, local SEO, reviews, front desk, referral kit, careers page + recruiting ad$2,200
- EVV setup (1 system: HHAeXchange, Sandata, or Tellus)$450
- Staffing onboarding & EVV add-on$395
- Found & Answered monthly$697/mo
- Growth Plus: social + recruiting-ad management$500/mo
- Recruiting-as-a-service Starter (up to 4 screened candidates/mo)$750/mo
À la carte: $3,045 setup + $1,947/mo
$2,500 setup + $1,497/mo
Save $545 up front and $450 a month
Plus 5 points off the per-diem staffing markup while the bundle is active. Staffing shifts are billed by the hour at bundle rates.
Recommended prices as of Oct. 19, 2026. Staffing rates are estimates until insurance and payroll costs are confirmed.
Get a written rate sheet for your county
Tell us the roles and counties you cover. We'll send a one-page rate sheet you can keep for the next call-out.